What is collaborative commerce?
A practical guide to the business model behind products created by brands, creators, athletes, artists, and cultural properties.
by Airlab Staff
July 16, 2026
July 16, 2026
Practical guidance
Build better collaborations
Playbooks
How to pitch a brand collaboration
A step-by-step guide to writing a collaboration pitch that shows strategic fit, a concrete idea, and value for both parties.
Playbooks
How to structure revenue share in a brand collaboration
The commercial questions partners should answer before agreeing to percentages, payouts, guarantees, and reporting.
Strategy
Co-branding vs. influencer marketing: which model should you use?
A comparison of co-branding, creator campaigns, affiliate partnerships, licensing, and collaborative products.
Examples
Inside Away x The White Lotus: when product enters a story world
What brands can learn from a travel collaboration built around cultural timing, narrative fit, and distinctive creative execution.
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